Compliance Desk
Covers disclosure and campaign review
Tracks labelling, disclosure expectations and internal review processes for sponsored content.
Native Advertising Desk
A desk for publishers and brand content teams on native advertising: sponsored editorial production, distribution, compliance and performance measurement.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Native Advertising Desk covers sponsored editorial from brief to handover: planning, production, headline testing, distribution and compliance. It is aimed at the people who make and place branded content.
Written for publisher commercial editors and brand content teams.
- 01Sponsored Editorial
- 02Headline Testing
- 03Distribution
- 04Creative Formats
- 05Compliance
- 06Performance
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Content Desk
Covers sponsored editorial planning and production
Follows how branded articles are briefed, written and edited to editorial standards.
Distribution Desk
Covers placement and amplification
Explains how native campaigns are placed across publisher sites and content platforms.
How we work
Written for the people who decide
Producing and placing sponsored editorial that earns its read. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.