Compliance
Checking accessibility in an interactive sponsored feature
Check an interactive sponsored feature across keyboard use, screen readers, result states, reflow, media alternatives and sponsorship cues.
Section
Compliance
Compliance
Detecting clickbait that damages post-click engagement
Clickbait becomes an operational problem when a headline attracts a click by setting an expectation the destination does not meet.
Compliance
Disclosing sponsorship where readers will notice it
Check sponsorship identification on each booked promotion and the article page where readers will encounter them.
Compliance
Evaluating placement transparency in a native ad platform
Check sample placement reports, decode publisher and platform labels, and identify what a native ad report cannot verify.
Compliance
Explaining a complex product without disguising the sponsor
Explain a complex product through its inputs, process, output and conditions while making the sponsor’s role clear.
Compliance
Handling financial or health-related sponsor claims carefully
Route Australian financial and health sponsor claims to the applicable specialist review before approving native advertising copy.
Compliance
Maintaining a record of sponsor approvals and disclosures
Keep sponsor acceptance, publisher release decisions and disclosure treatments tied to exact native campaign versions.
Compliance
Native advertising strategy for publishers and brands
Plan a native campaign around the reader’s question, clear sponsorship, agreed delivery and measures that publishers and brands can assess.
Compliance
Native campaign compliance reviews
Review Australian native campaign claims, sponsorship cues and specialist requirements across the promotion and destination before release.
Compliance
Removing unsupported claims from native headlines
A native headline makes a claim even when phrased as a question.
Compliance
Reviewing sponsored content claims before publication
Reconcile final sponsored article claims, headlines and promotions with their evidence before approving publication.
Compliance
Separating a sponsor's message from factual claims
Sort sponsor perspectives, product facts, comparisons and outcome claims before drafting a sponsored article.
Compliance
Tracking changes to a sponsored article after publication
Record and approve changes to a live sponsored article, then verify the article and affected promotions.