Creative Formats
Choosing a native format for a reader's information need
Match native ad formats to what readers need to learn, from an in-feed prompt to an article, card sequence or video.
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Creative Formats
Creative Formats
Choosing a thumbnail that does not misrepresent the story
Check what a native ad thumbnail implies, how its crop changes the card and whether it fairly previews the linked story.
Creative Formats
Choosing proof points for a native product explanation
Select product facts, customer accounts, outcomes and comparisons that answer buyer questions and support the exact claims made.
Creative Formats
Creating a useful preview for a longer native video
Edit a native video preview that fairly samples the full explanation, fits the booked placement and gives viewers a clear route to continue.
Creative Formats
Designing a landing page for readers rather than instant buyers
Structure a native ad destination so readers find the promised answer, recognise its commercial role and can take a suitable next step.
Creative Formats
Keeping sponsored links separate from editorial citations
Separate sponsor destinations from factual citations, then check claim support and paid-link treatment in the rendered article.
Creative Formats
Native video and interactive formats
Plan native video and interactive features around the information they add, the booked experience, accessibility, sponsorship and useful reporting.
Creative Formats
Pausing a creative that attracts the wrong readers
Check the creative's promise and post-click behaviour, then pause an inaccurate or persistently weak variant with a clear record.