About us
Native Advertising Desk
Producing and placing sponsored editorial that earns its read.
A desk for publishers and brand content teams on native advertising: sponsored editorial production, distribution, compliance and performance measurement.
What we cover
Native Advertising Desk reports on native and sponsored content advertising. Coverage is organised into 6 sections: Sponsored Editorial, Headline Testing, Distribution, Creative Formats, Compliance, Performance. It is written for publisher commercial editors and brand content teams.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.