Performance
Adjusting native bids without rewarding low-quality clicks
Use useful visits and eligible actions to guide native bid changes, and check manual controls against automated bidding.
Desk
Distribution Desk
Explains how native campaigns are placed across publisher sites and content platforms.
Performance
Archiving campaign screenshots and delivery reports
Preserve native campaign screenshots and delivery reports with the dates, versions, definitions and limits needed for later review.
Distribution
Auditing where a native campaign actually appeared
Reconcile booked native placements with publisher, section and device reports, and document unclear or disputed delivery.
Distribution
Budgeting for content production and distribution separately
Set separate production and distribution lines, assess bundled quotes, and reforecast when a content change affects the media budget.
Distribution
Checking publisher coverage before committing a budget
Separate possible publishers from booked placements and delivered sites before committing an Australian native ad budget.
Distribution
Choosing contextual categories for native distribution
Choose contextual categories from the problem the promoted content answers, not from the advertiser's industry label alone. A bookkeeping guide might be useful …
Distribution
Comparing content recommendation networks with direct publisher deals
Compare network and direct publisher proposals by committed placements, production, control, reporting and total cost.
Distribution
Comparing in-feed video with sponsored article distribution
Compare in-feed video and sponsored article distribution by reader path, booked deliverables and the measures that answer your campaign question.
Performance
Identifying placements with unusually weak engagement
Compare like-for-like native placement engagement, check tracking and device effects, and investigate weak sources before changing delivery.
Performance
Improving the destination before buying more native traffic
Check arrival tracking, the first mobile screen and the promised answer before increasing native ad traffic.
Performance
Investigating repeated clicks from low-quality sources
Investigate repeated native ad clicks with source-level records, technical checks and a specific platform review request.
Distribution
Matching native distribution to a campaign objective
Choose native distribution by the result needed, the placement control required and the evidence available to assess delivery.
Distribution
Matching native offers to the reader's stage of interest
A reader who is learning a topic needs a different next step from one comparing vendors. Native targeting can put an offer beside related content, but the creative …
Distribution
Native campaign targeting
Native distribution places a promoted item beside publisher content. Targeting should put the offer in a context and location where the next step makes sense …
Performance
Native placement quality
Assess native placements by delivery, visibility, landing behaviour and traffic credibility, with clear limits on what each signal proves.
Performance
Optimising a native advertising campaign
Find the weak stage in a native campaign, choose a measured change and review whether it brought more useful readers or actions.
Distribution
Reviewing audience geography in a native campaign
Geographic targeting begins with fulfilment. Where can a visitor buy, book or receive the service? Map that area first, including delivery boundaries and language …
Distribution
Reviewing mobile placement visibility
Check mobile native placement viewability definitions, measurability and the real on-screen experience before judging visibility.
Performance
Reviewing whether a native placement earned a renewal
Decide whether to renew a native placement by checking promised delivery, useful outcomes, cost and what a new booking would change.